About
About Neoi
Neoi is a Japan-based studio bringing premium Japanese essential oils, incense, personal care and beauty tools to customers worldwide — made in Japan, shipped from Japan, with free worldwide shipping.
Our story
Made in Japan, chosen with care
Neoi is operated by NEO INSPIRE K.K. in Osaka, Japan. We curate a focused selection of Japanese craft and care: Hiroshima Kumano makeup brushes from one of the world’s most respected brush-making traditions, regional scent rituals built around yuzu, lemon, lavender and other Japanese botanicals, and quiet everyday personal care.
Rather than list everything, we keep a tight, considered assortment — each product shown with honest photography, clear English descriptions and details such as format, origin, size and material, so you can choose with confidence.
Point of view
Calm, tactile and considered
We favor restraint over noise: soft natural bristles, single-note Japanese scents and formats designed for daily rituals and thoughtful gifting.
Kumano brushes
A real brush-making heritage
Our Kumano brushes are made in Kumano, Hiroshima, where artisans have shaped natural-hair brushes for generations — the same tradition trusted by professional makeup artists.
Why buy from Neoi
Simple, trustworthy buying
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